Digital Transformation at Scale: Why the Strategy Is Delivery

Book: £14.99 (including free P&P within the UK)

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Andrew Greenway, Ben Terrett, Mike Bracken and Tom Loosemore

This updated and expanded second edition of Digital Transformation at Scale: Why the Strategy Is Delivery is the second book in our Perspectives on Business series, edited by Diane Coyle.

The book is a guide to building a digital institution. It explains how a growing band of reformers in businesses and governments around the world have helped their organisations pivot to a new way of working, and what lessons others can learn from their experience.


Praise for Digital Transformation at Scale

Now more than ever we need to take the chance to shape the digital world as it shapes us. All governments and large organisations must take part. The story in this powerful book is essential reading.Martha Lane Fox, Baroness Lane-Fox of Soho

Business transformation is hard. Government transformation is harder. But both must make the transition to the digital age if they are to thrive. Digital Transformation at Scale is written by those who know how it’s done, because they’ve led that transformation. This is THE invaluable guide to bringing legacy institutions into the 21st century.Tim O’Reilly, Founder and CEO, O’Reilly Media

The transformation the authors led in the UK sparked change in governments around the world, including the Obama White House. Their approach broke open decades of dysfunction and waste and made the public believe in government. And that belief is foundational to our democracy.Jen Pahlka, Executive Director of Code for America

The Government Digital Service was one of the great unsung triumphs of the last parliament. This book is indispensable for any leader looking to emulate that success.David Cameron, Prime Minister of the United Kingdom (2010–16)

An important and timely book. Dealing with government online should be as easy as ordering from Amazon. The UK model – acting like a start-up rather than a traditional government agency – is one from which all big organisations should learn.Malcolm Turnbull, Prime Minister of Australia (2015–18)


Andrew Greenway, Ben Terrett, Mike Bracken and Tom Loosemore are Partners in Public Digital. Public Digital helps large international organisations, governments and senior leaders to deliver digital transformation at scale.

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One Response to Digital Transformation at Scale: Why the Strategy Is Delivery

  1. Pingback: Week #39 at the Digital Service: Notes for 23–27 January 2023 – Verwaltungsgestaltung • Notizen

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