Marketing needs to be tailored to the individual book or partner organization. In some cases you will have ready access to the book’s target market (and publicity opportunities) through your own membership lists, events and contacts. In other cases, where you are seeking to extend the readership and take-up of your publication, you will need an enhanced publicity campaign which we can work with you to create.
Your requirements for getting your books to end-users will depend on your wider remit but our approach here is flexible. We can ensure your books are fully available through the global book trade, to online and traditional retailers, wholesalers, library suppliers and specialist booksellers. We can work with you to develop marketing strategies encompassing electronic marketing, advertising, direct mail, targeted niche promotion to academics and professionals, and rights sales. Either working with your in-house press office or supporting their role with specific book publicity assistance, we can liaise with authors to secure coverage in the print, online and broadcast media for highly topical and newsworthy titles or simply put together specialist review lists and wider scholarly journal listings.
